Alibaba selects Italian experts to protect brands from fakes

University experts of security start-up Intellegit performing independent review of IACC Anti-Counterfeiting Program for Alibaba's platforms. To protect Made in Italy and all brands from potential fakes on...

Alibaba-Intellegit

University experts of security start-up Intellegit performing independent review of IACC Anti-Counterfeiting Program for Alibaba’s platforms.

To protect Made in Italy and all brands from potential fakes on Alibaba‘s platforms, here comes the anti-counterfeiting expertise of the University of Trento. The Italian university was selected by the International AntiCounterfeiting Coalition (IACC) to conduct an independent review of the IACC MarketSafe Expansion Program, a free anti-counterfeiting program that supports rights-holders’ IP enforcement efforts on Alibaba’s platforms. Implemented by the University of Trento’s new start-up on security, Intellegit, the assessment aims to provide an unbiased look at the Expansion Program’s effectiveness in fighting fakes.

An international effort for Alibaba

The IACC MarketSafe Expansion Program provides a mechanism that aims at streamlining and expediting take-down actions against infringing listings and sellers. It also facilitates dialog with Chinese e-commerce giant Alibaba. The University of Trento’s professors working on the project will interact directly with participating brands, as well as the IACC and Alibaba staff currently assigned to the Expansion Program. The study will examine the efficacy and impact of the program, and provide recommendations for improvement.

The added value of Intellegit-UniTrento

“We are excited to work with the IACC and participating brands on the IACC MarketSafe Expansion Program,” said Andrea Di Nicola, professor of criminology at the University of Trento and founding partner of Intellegit. “We are uniquely qualified for this assessment, having done specific researches and work in the offline and online intellectual property space. The added value of Intellegit-UniTrento is that, through security sciences, we aim to turn data into advanced knowledge for safer business. We look forward to examining and providing constructive feedback on the program”. The University of Trento has in fact conducted studies on counterfeit pharmaceuticals and other fields while the division Intellego Fake of Intellegit is focused on innovative online and offline counterfeiting programs.