An Italian digital startup helps kids to overcome fear

Let’s admit it: many adults are afraid of dentists, blood tests and other medical procedures we have to face from time to time. Not to...

Digital Startup

Let’s admit it: many adults are afraid of dentists, blood tests and other medical procedures we have to face from time to time. Not to mention the stress children have to live through when having to visit hospital, especially for the first time in their lives. A team of young Italian entrepreneurs has come up with a digital startup idea of Brave Potions that helps kids to overcome the terror of visiting a doctor.

A digital startup for little patients

Even though the company CEO, Alberto Piras, comes from a family of dentists, he also admits to be a bit afraid of needles, blades and frightening dentist’s tools.

Alberto Piras - CEO
Alberto Piras – CEO

 The idea to create this digital startup came to him when he saw a drop bottle decorated with some pictures of superheroes in a Brasilian hostpital. “Why not to give a touch of magic to the unpleasant medical procedures?” – he thought. And that’s how the digital startup Brave Potions was born. Today the idea is highly appreciated both by the children who are not afraid anymore of visiting the doctor and by their parents who started to worry less about their kids.

“Actually what doctors do to us is some kind of magic, isn’t it?” – says Alberto – “so a doctor might be seen by a kid as a magician”. With the help of children psychologists the digital startup Brave Potions have decided to tell the “story of a Magic Doctor” and make a hospital visit become a sort of an amusing game for kids.

In collaboration with Luiss EnLabs Brave Potions have created a “Kit of a Superhero” full of colourful stickers

Mobile application
Mobile application

 to decorate the frightening doctor’s tool and special gadgets which help a child believe to be living a real magic experience.

A mobile application that tells a magic story

The free application is available both for Android and iOS. It should be downloaded by the parents before taking their kids to the hospital. The magical story starts at home when a child, playing with the Superhero Kit gets informed about what kind of treatment he is going to go through at the hospital.

“We never lie to children,” – make it clear the creators – “we don’t want to delude them. In a form of a game we explain them that the treatment might be a bit unpleasant, but this is the price you have to pay to feel magical effect”.