Discovering Animodula – Neotenia’s Wearable Toy

Claudio Lira, a young engineer from Milan Polytechnic  introduces to us Animodula, an innovative toy designed to make hundreds of creatures that can also be worn as...

Claudio Lira, a young engineer from Milan Polytechnic  introduces to us Animodula, an innovative toy designed to make hundreds of creatures that can also be worn as a bracelet. Animodula has just launched a campaign on Indiegogo.

Animodula is a wearable toy. At the beginning my objective was the making of a polymer clay bracelet that could become an animal once took off, but afterwards I have developed the beads in modules to let them combine in a high number of animals.
After an intermediate wooden prototype I shifted to a 3D printed one, perfectly working both as a toy and a bracelet: the final product is ready to be realized in plastic through injection molding. In addition to this version there is also another one, in steel, 3D printed.
Animodula has been designed to produce many significant combinations in correlation to the number of pieces, as the space on the wrist is limited. One Animodula package with 22 pieces, the Triceratops, is able to represent all the figures obtained in the photo (the “bestiary”) and many others (they are about 130 animals).

Animodula idea has been judged suitable for business angel or venture capitalist consideration, but for these some changes are required to the original plan, and the effectiveness of the project would be compromised. For this reason I preferred to study a crowdfunding campaign.
In order to make Animodula 40 KUSD are strictly required to make the molds, start the production and buy the raw material. Additional funds will be required then to bring Animodula to the traditional market, opening an e-commerce or maybe even to bring it in the physical shops. At the same time with other resources it will be possible to develop other similar products of the Neotenia project.

For more info, visit www.indiegogo.com