Many call him architect, and he responds “I do not have a degree, and please do not put a title in front of my name.” This is Giuliano Mazzuoli, the inventor of Cemento: the wristwatch made of cement.
For seventy years Giuliano Mazzuoli has lived in the hills around Florence. Those who know what he does and his story will be anxious to know what is cooking in the pot this time. Those who don’t know him will want to know better what is inside the “pots” that came before. He says that he discovered design when he was older and he says that there is nothing really left to design these days and that design is actually a reproduction of something that nature already made. You can’t look for it. It “drapes” itself with simplicity and if you know how to recognize it, it will find you.
Cemento by Giuliano Mazzuoli: the creation
The story behind the creation of Cemento is very interesting. Giuliano, still smiling, says, “It was a stroke of luck! The creativity with which I humbly try to maintain a good rapport with was right in my house. Maintenance was being done in my garden and I stopped to watch the workers who were preparing some cement. I thought of that mixture to build a new case and the subsequent phase was to maintain the gray/green color that attracted me so much but that normally is lost when the material dries and matures. A careful polishing and finishing process gave the surface an incredible and pleasant touch.” Mazzuoli affirms “I am very happy with the result, and even this watch is a pure breed.” He says “the final result excites me more than the original idea.” This is how Mazzuoli concludes his brief comment on his latest watch, Cemento.
For more information: GiulianoMazzuoli.com