In a room full of boxes containing the dreams of young Italians, an archivist browse a file with the future plans of students and researchers: someone wish to open a business of robotics, someone else to start an IT company or to work on a biotechnology lab.
This is the beginning of “Change your Life Change Italy” campaign copy (http://youtu.be/9km6Q7LSu58) made by J. Walter Thompson, for the launch of BEST Program, which was presented this morning at Palazzo Ferrajoli in Rome.
The Copy of BEST Program 2015 Campaign
BEST Program (Business Exchange and Student Training) is the scholarship sponsored by the Steering Committee and Invitalia in cooperation with Fulbright Commission and the US Embassy in Italy, which rewards young researchers, economists, graduates who have an idea in field of ICT, Biotech, Tools and Machinery, Energy and Green Technology, Art, Design and Fashion. In seven years, thanks to the BEST program, so far, 63 young were awarded, 37 innovative start-ups started their activities and created about 320 jobs in Italy.
“The spot is intended as a provocation to talk about those young Italians who are not discouraged, who refuse to stay at ‘home with mom and dad’ and who work hard to achieve their dreams,” says Fernando Napolitano, President of the Steering Committee of BEST Program. “Our goal is to involve all the Italian regions that, using the resources of the European Social Fund for entrepreneurship, could fund scholarships for tens of students “concludes Napolitano.
Are you an Italian young wanna be entrepreneur?. So,don’t wait and apply to Best Program: http://www.bestprogram.it