Expo 2015, the Universal Exhibition that Milan, Italy, will host from May 1 to October 31, 2015, has stimulated a wave of projects focusing on food, nutrition and sustainability, in line with the spirit of the event, that is dedicated to Feeding the world with healthy, safe, sustainable products. One of the most innovative projects will be presented by !DONNA, a non-profit founded in Milan in 2012 to maximize women’s talents in an array of industries that represent the excellence of Italian culture: art, design, food, wine, technology and communications, fashion, journalism and publishing.
Co-wining, women’s wine for women
The project that will be presented at Expo, dubbed Co-wining, “Il vino delle donne per le donne” (Women’s wine for women), is the first shared wine-making experience for women ever launched in Italy to help women make a difference in their lives by enhancing their opportunities to access food (intended as nourishment for the body and the soul).
It’s a “social” wine made by a pool of women in cooperation with a wine producer (“Tra le Terre-Custodi d’emozioni”, a group of 6 farmhouses in Oltrepo’ Pavese, one of which produces wine) who has embraced the women empowerment cause. The pool of women, selected in the areas covered by !Donna (art, food, technology, journalism…), will work together on the naming, branding, designing of the label, but also on the ingredients and composition of the wine to shape the final product.
First stage the Expo 2015 in Milan
The first goal is to produce wine in a limited edition to be showcased at the Expo Milan and then sold online and offline; the proceeds will be used to help a charity, the Kinabuti non-profit Initiative, launched by two young Italian women to contribute to sustainable development projects in Nigeria. In particular, the Co-wining funds will pay for classes that will train and teach Nigerian women from “unprivileged” communities in Lagos how to prepare and sell street food.
“The project aims also at filling the gap between food culture and food industry with innovative projects that benefit the community. Finally, Co-wining wants to create synergies and networks of talented women to set up a new paradigm for developing initiaves that are both cultural and entrepreneurial”, says Benedetta Ruggeri, president and founder of !DONNA.
The Co-wining project is running for the BIE-Cosmos Prize, the prize for non-profit projects on food and nutrition created in 2008 by the BIE (Bureau International des Expositions) and the Expo 1990 Foundation. The BIE-Cosmos Prize rewards projects linked to the theme of Expos.