Expo 2015 signs deal to showcase Italian delights

A new protocol allowing Italian food and beverage producers to participate in Milan Expo 2015 was signed Monday, as organizers of the world's fair announced that 144...

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A new protocol allowing Italian food and beverage producers to participate in Milan Expo 2015 was signed Monday, as organizers of the world’s fair announced that 144 countries have now signed up for the event.
Agriculture Minister Maurizio Martina, Expo CommissionerGiuseppe Sala and Diana Bracco, general commissioner for the Italian pavilion at Expo, signed the protocol clearing the way for greater Italian agrifood participation in the world’s fair dedicated to sustainable nutrition around the globe.

The protocol sets out the procedures for contributions by agrifood and agricultural businesses, including new projects with a high degree of innovation that are to be presented during Expo, all of which is designed to help visitors better understand the role of the industries in Italian life. Producers will be given space within the Italian pavilion, where facilities will also be provided for events and projects aimed at encouraging start-ups in the food and agriculture sector.

The agriculture ministry will also use space in the pavilion to promote educational programs for students interested in disciplines related to agriculture and agri-food. Also through the Italian pavilion, a project to promote the Made In Italy brand, as well as labels confirming national production quality values, will be presented during Expo with a special focus on organic products and their certification. It will all dovetail with the theme of Expo 2015: “Feeding the Planet – Energy for Life”, which centers on fighting famine and malnutrition worldwide through sustainable and healthy development, global cooperation and new technology. “We are very satisfied with the level of participation,” Sala said at the presentation of a protocol for the Italian food and beverage industry.

Expo 2015, which runs May 1 until October 31 of that year, is expected to attract over 20 million visitors and to be a massive money spinner for Italy’s business capital. Preparations on a 1.1-million-square-meter site have been underway for years. Italy last hosted a World’s Fair in 1992 with a Christopher Columbus-themed Expo in Genoa. Organizers of Expo 2015 were aiming to reach at least 130 member countries and are on pace to sign up considerably more than that, with 144 agreements now in hand.

Padiglione Italia

Read the full article by Sandra Cordon at gazzettadelsud.it