The budding flowers in the national colours of Italy which comprise the pavilion logo for Milan Expo 2015, were unveiled by organizers of the world’s fair last week.
The flower buds hint at “the idea of a plant nursery” and bring to mind “the young and their future”, in Italy, suggested Diana Bracco, head of Expo 2015 SpA and General Commissioner of the Italian pavilion section.
The green, red, and white design is a “youthful logo with the Italian national colors” demonstrating diversity, as well as unity and energy, she said. “There is in this logo the idea that the future should be built with the contribution of everyone, that everyone should give the best of themselves in the common interest“.
The new logo was designed by Carmi & Ubertis of Milan. Marco Balich, artistic advisor for the Italian Pavilion, said the budding-flower logo was born from the idea of helping individuals to grow to become the best they can be. In the meanwhile, Expo Commissioner Giuseppe Sala unveiled a new “super web portal” for the world fair that should be functional by the end of the first quarter of the year.
Premier Enrico Letta has said that Milan Expo 2015 will give Italy the kind of boost to both its economy and its morale that the country enjoyed when Rome hosted the Olympics in 1960.
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