Ferrero is the Italian winner of the fifth edition of the Randstad Award, the prize that is presented each year to the most attractive employer in 23 countries throughout the globe by Randstad, one of the leading HR services providers in the world, specialized in solutions in the field of flexible work and human resources services. The winner is based on the outcome of the world’s largest survey into employer branding commissioned by Randstad Holding to Belgian institute ICMA.
The Italian manufacturer of branded chocolate and confectionery products Ferrero turns out to be not only the renown producer of the Nutella, the chocolate and hazelnut spread that made history, and one of the most successful Italian multinationals: it is also the most attractive place to work for Italian potential employees, be them students searching for their first job or current workers looking for a new occupation.
Ferrero was founded in 1946 in Alba, Piedmont, by Pietro Ferrero and saw a period of tremendous growth and success under Pietro’s son Michele Ferrero. The Ferrero Group worldwide is now headed by Ceo Giovanni Ferrero. The company is the “home” of world-famous Tic Tac candies, Kinder Sorpresa chocolate eggs, Ferrero Rocher pralines and many more innovative products.
“Randstad’s work has a special focus on helping young people through their professional choices by meeting their training needs and maximizing their previous job experiences”, says Marco Ceresa, Ceo, Randstad. “HR experts have a duty to train, guide and motivate youth. We must leverage the attractiveness of the companies: a strong brand image can attract the right worker and promotes loyalty through existing employees. The Randstad Award provides in-depth insights into the perceptions and drivers of choice of potential employees”.