ItaliaPura, the startup dedicated to the best of Italy

"A precious project, as precious as the diamond that represents it". This is the main description of ItaliaPura, the startup dedicated to the Italian excellence....

ItaliaPura, the startup dedicated to the best of Italy

“A precious project, as precious as the diamond that represents it”. This is the main description of ItaliaPura, the startup dedicated to the Italian excellence. Based in Bolzano, ItaliaPura has been presented in Milan by CEO Petra Huber, Patrizia Balzamà (Marketing Manager) along Maurizia Mazzotta Spitaler (Head of PR) with the partners Thomas Pilcher and Michael Obermair.

ItaliaPura: the goal

The goal of the ItaliaPura is to create a showcase and give the opportunity to high-level companies and operators to promote themselves with special offers for the consumer in a single virtual market place. The project includes not only the tourist and hotel excellence, but also crafts, events, wellness places and medical centers, fashion, design and so much more.

ItaliaPura, the startup dedicated to the best of Italy
Maurizia Mazzotta Spitaler, Petra Huber e Patrizia Balzamà

“ItaliaPura strives to promote the land we call home and which we are very proud to represent, to raise awareness of the Made in Italy excellence that is so copied the world over, to enhance the craftsmanship and expertise that sets us apart, the economic crisis notwithstanding – says ItaliaPura website – ItaliaPura is a sharp No to defeatist criticism, and a big YES to an Italy that invests and firmly believes in itself. ItaliaPura is for all those who believe in the worth of their businesses and who work with passion, who still hold dear values that are all-too-often left behind. It’s for those who, like we, believe in the country’s future and growth, and have committed themselves and their businesses to it, investing their valuable time and money in something that is not just a dream but something they can make very real”.

ItaliaPura‘s website is available in Italian, English, German and Russian and will soon be translated in Chinese, Arabic and Japanese too, creating an international showcase that speaks for Italy and for passion, strength, creativity, courage and enthusiasm of Made in Italy as a single choir.

For further information: ItaliaPura