Italy’s new calling card: Expo Milano 2015

Italy is already a famous tourism destination in Europe as it hosts the highest number of Unesco World Heritage Sites. But the European nation leaves no stone...

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Italy is already a famous tourism destination in Europe as it hosts the highest number of Unesco World Heritage Sites. But the European nation leaves no stone unturned to promote tourism in the country and banks on Expo Milano 2015 to revitalise its struggling economy.

Tourism in Italy accounts for over 11 per cent of its gross domestic product (GDP), however, the government is willing to double this number in the coming years as it considers the expo a right platform to promote the country as a unique tourism destination.

Expo Milano 2015, which is dedicated to nutrition, food security and sustainable development, has the ambitious goal to attract over 20 million visitors from around the world during the six-month-long exhibition. The expo site is designed in a shape of an island surrounded by a canal and it will be covering an area of about one million square metres to entertain visitors from May 1 to October 31, 2015.

“We’re now less than a year from the opening of Expo Milano 2015. On the international front, the goal of 130 official participants has already been exceeded. To date, more than 140 countries and international organisations have signed up and the work on site is progressing according to schedule,” Piero Galli, general manager of the Event Management Division of Expo 2015, told Khaleej Times during his recent visit to Dubai.

“We’re also speeding up on the content front. We want to offer the 20 million visitors that we are expecting a high-quality experience, in which the wealth and variety of content in the pavilions is perfectly complemented by the innovative tools made available by the countries and by our technology partners.”

“We aim to make Expo Milano 2015 a Digital Smart City — a model of hi-tech and sustainable urban development, which can be applied to different contexts and be adapted to local needs. We are also organising a programme of cultural events and entertainment that will take place at the exhibition site during the day [Expo by day] and at night [Expo by night] to make visits completely fulfilling and engaging,” Galli said.

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Read the full article at khaleejtimes.com