A year after Expo 2015 in Milan, the food waste is still a big issue in Italy and in a lot of other countries in the world. Last Minute Sotto Casa is a brand new italian startup to fight against this problem.
People in Italy wastes more than 10,000 tons of food every day. Technology can provide good weapons in the battle against food waste. To be able to let people know in real time (preferably via your personal Smartphone) when excess food is available has actually made collection procedures more widespread.
The birth of Last Minute Sotto Casa startup
Last Minute Sotto Casa was born in Turin, in collaboration with the Politecnico University, but it soon spreads throughout Italy. The app is aimed at local shops which can offer unsold food at a reduced price at the end of the day. “Not only is this a chance to combat waste, this app wants to be a ‘digital megaphone’: the shopkeepers see new customers coming through the door – explained Francesco Ardito, creator of LMSC during Expo 2015 – , with an advertising mechanism which closely resembles that of the digital coupons.” The service is up and running in various italian cities. It offers a way to support traditional shops, where life is becomingly increasingly difficult.
Last Minute Sotto Casa is one of the 18 startups that have won the Impact Open Call in January 2016, gaining an important funding from the European Union. Thanks to a partnership with a company operating in the Italian market for food stamps, Last Minute Sotto Casa will increase its presence in Turin, Milan, Bologna and Rome and will reach other European countries like Spain, Portugal, France and many more.
“The retailer wins: he cashes in money he wouldn’t have gotten otherwise and sees new people entering the store. The customer wins, as he gets a big discount on fresh products. And, of course, the planet wins” – says Ardito to Euronews. A very important step to fight together against the food waste.