In one of our previous articles we have talked about 12 successful Italian startup companies. To continue with the good news from the Italian startup world, today we would like to present you another case of how Italian entrepreneurs propose their innovative ideas to the world and the latter get noticed by well-known business influencers, such as Leonardo Di Caprio.
Italian startup that stays for sustainable food
The concept of sustainability moves from technology to the food industry. Leonardo Di Caprio is one of the experts of this trend. You might have not known it, but Leonardo is not only a famous actor, but an opinion leader of several important environmental associations, such as Oceana and Rainforest Action Network. His latest investment was an Italian startup dedicated to sustainable food. Hippeas was founded in the 2016 by an Italian entrepreneur Livio Bisterzo. Operating mainly from the offices in London and Los Angeles it promotes biological snacks made from legumes and beans. This year Leonardo Di Caprio joined the Strand Equity Partners foundation to support the development of Hippeas.
Important changes in the food industry
The is how Livio Bisterzo describes his goal as an entrepreneur in his Linkedin profile: trying to change the food industry promoting sustainable business models able to initiate cultural innovations. The website of Hippeas conforms this vision and invites the visitors to think and act in a different way, to avoid following general trends and to make conscious decisions. Among other things the startup supports Farm Africa, an NGO that promotes entrepreneurship and innovations in the South Africa making a special focus on the topics of food, poverty and climate change.
Hippeas demonstrates not only the fine words, but also impressive growth numbers: in 1,5 years this Italian startup has placed its products in more than 20 thousand salespoints in the USA and Great Britain, including the chains like Starbucks, Whole Foods and Waitrose.