M-Cube, the Italian touch for the next generation in-store digital experience

More and more brands in Italy are choosing the M-Cube technology to launch a whole new way to communicate with their customers,...

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More and more brands in Italy are choosing the M-Cube technology to launch a whole new way to communicate with their customers, giving a modern and innovative image to their brands. Founded in 2001, M-Cube is Italy’s leading company specialising in audio-visual solutions and digital content management for in-store and out-of-home marketing.

Manlio Romanelli
Manlio Romanelli

Its managers Ceo Manlio Romanelli, Sales Director Leonardo Comelli, Art Director Mike Sponza – have just flown back to the headquarters in Trieste from New York where they took part to the Retail’s Big Show 2015, the industry’s flagship event held annually in NY City and where M-Cube, digital media solutions, in partnership with Sowre, in store interactive insight, presented its latest innovative technology and an array of available solutions to create a seamless online to offline customer experience.

We bring the Italian touch in building the next generation Retail experience”, says Romanelli. “The look and feel, the attention to details and our approach aiming at engaging the customer are all elements that make us truly Italian. With M-Cube, technology is not just about hardware and software but a successful combination of design and creativity applied to digital”.

2014 was a year of solid growth for M-Cube, with revenues climbing to 8 million Euros, compared to 4.6 million in 2013. A significant share of the turnover is re-invested in R&D to design new solutions in line with the market’s requests. The company has also increased its headcount to a staff of 50. Moreover, in 2014 M-Cube continued with its international expansion, opening new offices in New York and Shanghai.

“We are very interested in the American and Chinese markets: having the chance to export our Made in Italy know-how makes us proud”, says Romanelli. “Our products are perfectly tailored to the client’s needs to make the communication of its brand unique, engaging and effective”.

M-Cube is specialized in the design and implementation of in-store radio, marketing intelligence, mobile and proximity marketing and digital signage communication projects. It also has a Content Lab focused on content development. The company manages 2,000 Digital signage points and 4,000 in-store radio digital contact points in over 68 countries, serving all the major vertical markets. Its customers include UBI Banca, Acqua & Sapone, Bata, Euronics, Giorgio Armani, Trussardi, Benetton, IBM, Illy, Mc Donalds, and many more. Among the most recent projects, M-Cube brought its services to Despar Nordest, the well known Italian retail chain: the project was extensive, including the implementation of Digital Signage in several stores, with multiple contents, which play a key role in the project, and graphic formats.

“We are very proud to have played a crucial role in the modernisation and transformation of a brand. Now we are very interested in the mobile system and all its potential applications in multichannel marketing and new technologies, such as the iBeacon system, through which it is possible to offer targeted messages to the consumer. It is a new paradigm in marketing communication”, says Comelli.