How the built environment contributed to the success of Milan Expo 2015
The Milano Expo 2015 has just closed its doors, but one particular book looks at how this major public work, this temporary construction became a true center of innovation, entrepreneurship and modernity, and enhanced the image of Milan and Italy around the world.
The agency PPAN communication and networking for the built environment, has put together the book, entitled Milan Expo 2015, who what and why, bringing together the opinions of the main protagonists, and following the day-by-day events, from the construction phase to the inauguration and beyond. The book is a history of Expo 2015, with special focus on the built environment and its role in Expo 2015, and combines content from press releases, newspaper articles and tweets.
For 184 days, people came to Milan to tour the world and enjoy the colours, the cultures and traditions of dozens of countries. An area of over 1.1 million square metres that had been the largest construction site in Europe, for six months became a star attraction with its architecture and installations, its visitors and experiences, and a place that symbolized globalization.
Expo 2015 “Feeding the Planet, Energy for Life” highlighted the issues of hunger in the world, the battle against waste, the importance of sustainability of food and the environment. The exhibition site is a major public work, monumental yet light, where construction professionals busied themselves with content and structure contributing to the construction of an innovative, efficient and industrialized section of city.
The temporary structures will now be dismantled and rebuilt elsewhere; and the former agricultural area that was chosen as the location for Expo will be reclaimed by the city for public benefit.
In order to encourage an exchange of ideas on these topics, the RTP (Network of Technical Professions (RTP) which represents over 600,000 Italian professionals, including architects, building surveyors, engineers etc) sponsored the publication of this instant book, to illustrate how this ‘experimental workshop’ describes a country, Italy, that has successfully met international expectations. “There is great sense of satisfaction about the atmosphere that has been created – confirmed Vicente Gonzales Loscertales, General Secretary of the BIE – “for the number of visitors, you can tell that people are very pleased. The commissioners of the all countries tell us they feel they are the center of attraction. This event has undoubtedly enhanced the image of Milan and Italy around the world . The fact that many world leaders visited the site confirms the attention and credibility that Expo was able to generate around the world.”.