The Salone del Mobile di Milano is the litmus test for the most advanced design trends. What does the 2015 edition have in store? Let’s take a preliminary look with Marco Romanelli.
STORYTELLING. This is the main interpretive key: design emerges from its specialized isolation to become part of a larger dynamic, incorporating lifestyle and personal experiences. Designers aren’t limited to creating products, they also tell stories.
BEAUTY. It may seem superfluous to say so, but beauty is the most sought after dimension: discover it walking through esthetically impervious terrain, like Konstantin Grcic with his Sam Son chair for Magis, or elegantly revisiting tradition, as in the Belleville collection by the Bouroullec brothers for Vitra.
TRAVEL. Inspiration often comes from remote and idealized places. Among them this year is Northern Europe, with a pastel-colored minimalism, still present in the pavilions but meaningful only when transformed into research, breaking free of form and arriving at invention, as in the Fju desk by the duoKashkasch at Living Divani, the Bed Sharing system by Lorenzo Damiani at Campeggi or the 2002sofa by Christian Werner at Thonet. Another destination for 2015 is Miami, apex of an imaginary triangle that connects Moscow to Dubai in a richly ornate decorativism, maximalist without being kitsch. There are further traces at FIAM with the Ginevra mirror by Benini, Gonzo, Xhixha, at Gallotti&Radice with the Oto table by Gabriele and Oscar Buratti, and at Flou with the new Iko bed by Rodolfo Dordoni. But the destination at the heart of 2015 is unquestionably Africa.
ETHNIC. African influences are transformed into strange wooden idols, as in the case of Réaction Poétique by Jaime Hayon at Cassina, or in the colored tendrils of the Root vases by Giorgio Bonaguro for Driade.