From the world famous “Giro d’Italia” race to legendary cyclists like Fausto Coppi, Gino Bartali and more recently Marco Pantani, cycling is maybe, after football, the second most popular sport in Italy. In fact, a cycling industry has developed throughout Italy and thanks to designers and artisans the Italian bikes are esteemed around the world. With the emergence of new technology, the Italian bicycle industry have confirmed itself as leader with the new 3D printed bicycle.
Pininfarina and De Rosa, the 3D Partnership
The manufacturing process is highly technological and functional. Using an ultra-precision 3D printing process and a special resin the resulting machine features a frame which is both as stiff and light weight as possible. It’s sleek, streamlined and designed to eliminate drag. The De Rosa SK Pininfarina racing bicycle is available in a variety of sizes and colors, and each of the bikes is crafted from carbon fiber. “Passion and design are the keywords of our collaboration,” said Paolo Pininfarina, Group President of Pininfarina, “The SK Pininfarina is a full embodiment of the values we share with De Rosa and the first result of what we hope will be a long-lived collaboration between our two companies.”
This partnership is unique and a perfect synthesis of two icons of ‘Made in Italy’. Managing director Cristiano De Rosa commented: “I am very proud that Pininfarina has chosen De Rosa as their partner to undertake this project. We want to give the world a bicycle that combines passion, cutting-edge technology and all-round excellence, thanks to the joint efforts of the Turin-based design centre and our R&D laboratory. Form and function in the service of the most demanding cyclists.”
Two Italian Story, two Italian excellence
The De Rosa factory was established after the war in 1947. Demand skyrocketed in the 1980’s after Francesco Moser and his Filotex team won the World Championship with a De Rosa bicycle. Always putting innovation as business key, De Rosa began researching and developing designs with titanium tubing. Around the same time, the Italian design firm Pininfarina was creating their stylish, and now wildly expensive, automotive works of art. The company’s special car bodies represented the epitome of manual craftsmanship. This new partnership is the perfect example of what happens when you mix Italian tradition and excellence with new technology and innovation.