The Randstad Award recognizes Italian companies with the top employer brands

Finding and retaining talent with critical skill sets to drive company success is becoming increasingly difficult, especially for global companies with varying talent needs in...

IMG_0015full

Finding and retaining talent with critical skill sets to drive company success is becoming increasingly difficult, especially for global companies with varying talent needs in various geographies. But Italian company Ferrero, winner of Randstad Award 2015, doesn’t seem to share this problem: Randstad’s survey showed that 79.36% of Italians would like to work in this company.

“Unique products, focus on quality, financial stability, social responsibility, a stimulating working environment: these are the elements that make up Ferrero’s excellence”, the company commented in a statement. “We have a shared vision that contributed to the result achieved today with the Randstad Award that we are very proud to receive. Our motto is ‘The factory for the man’ not ‘The man for the factory’: social values are more important than profit, as our Ceo Giovanni Ferrero has often pointed out. After almost 70 years of continuous growth we stay loyal to this mantra and to Michele Ferrero’s vision, even as a multinational that has its products marketed in over 160 different countries”.

logo randstadDuring the Randstad Award ceremony, held in Milan, Randstad assigned the Randstad Globes, special prizes for companies that stand out in single sectors within the Randstad Employer Branding report. Ferrero grabbed four more awards, as the most attractive company in Italy for its “pleasant working environment”, “job security”, “work-life balance” and “financial stability”. Deutsche Bank won two Randstad Globes as the most attractive company for Italians thanks to “competitive salary & benefits” and “career opportunities”. Two prizes wento also to Thales Alenia Space, perceived in Italy as the most attractive company for offering an “interesting job” and “high-level training opportunities”. Coca Cola was awarded for its “strong management team” and IKEA for it CSR policies.

But what makes a company stand out for potential employees in Italy? The most sought-after element is “salary & benefits” (56% of the answers) followed by job security (55%), a pleasant working environment (48%), financial stability and work-life balance (41%) and career opportunities (37%).

Moreover, Italian employees tend to leave a post when they feel there are few career opportunities (33%) or the salary is below their expectations (32%), while work-life balance is the first reason to stick with the current employer (44%), followed by the perception that the job is interesting (36%) and that the salary is adequate (26%).

Finally, Fashion&luxury is the industry where most of the Italians (64%) would like to work, followed by media (60%) and electronics (59%).