More than five hundred persons of BCG (Boston Consulting Group) met for a very special goal last week: to redevelop many areas of Cascia, in partnership with the Francesca Rava Foundation. Cascia is a small town in the province of Perugia hit by a strong earthquake in 2016, as well as some other regions of central Italy.
“Cascia needs courage, strength and concrete activities to move forward,” said Francesco Guidara, Marketing & Business Development Director BCG Italy, Greece, Turkey, and Israel (IGTI), “We aim to become the ambassadors of Cascia in the world”.
“This event is a breath of fresh air,” said the Mayor of Cascia Mario de Carolis. “There will be new hotels and restaurants, the town will be redeveloped, this initiative is a sign of physical and economic help”.
BCG activities in Cascia
Volunteer activities included cleaning and decorations of school buildings, bike path redevelopment, and renewal of play areas. Moreover, they planted many beautiful roses, symbol of Cascia, in the main square of the town.
Strategic consultancy experts also participated in exercises with the Civil Protection volunteers and the Alpine and Speleological Rescue of Umbria, climbing from a height of 10-12 meters, simulating an evacuation.
This project has been a big opportunity for High School Students too, since they could learn more about the world of consulting with BCG, and approached the third sector, thanks to the volunteers of the Francesca Rava Foundation.
Giuseppe Falco, CEO of BCG IGTI, has been the promoter of this event: “This commitment” he told ANSA, “comes from the awareness that these lands have been somehow forgotten by the country system. We will make a concrete contribution to be close to the people. BCG will continue to support these lands in the future“.