The Salone del Mobile and Fuorisalone are the most important events in the world about design. During the Design Week 2016 (from 12th to 16th April) events, parties and exhibitions have animated the entire city of Milan.
An amazing start of spring featuring more than 2,400 exhibitors among the Salone and the Fuorisalone, and over 1,000 events spread in Milan, a city more alive than ever after the universal exposition of Expo 2015 that brought a breath of fresh air to the fashion and design capital.
Design Week 2016: the numbers of the success
“In 41 years of taxis never seen such vitality: a chaos made up of beautiful people” – says the historic director of ‘Radiotaxi 6969’ to Corriere della Sera – Gege Mazza talks about 5 thousand more rides per day than the average of 10 thousand (+ 50%) and also the public transports have showed a good increase.
Regarding the events, 372,000 persons have visited the Salone del Mobile in Rho-Pero (+4% compared to the 2014 edition). A record for the exhibition in its 55 years. Significant numbers also from the XXI Triennale International Exhibition, with 123,000 spectators.
The Chamber of Commerce reveals a +7% of increase for hotels, amounting to a total of €40 million in Milan. Airbnb announced that the 86% of the apartments available were rented during the Design Week 2016.
However, the biggest success has been made by the Fuorisalone events. Zona Tortona has counted 150,400 people (30,8% more than 2015), with 200 events (20 more than the last year). The Brera Design District had also a good increase, with 160 events compared with 138 in 2014. In line with 2015 the Ventura-Lambrate district, stable at 100,000 visitors. The website Fuorisalone.it had more than 1.8 million page views from almost 250,000 users from 136 nations.
“We feared a drop compared to 2015 but we are growing instead: 400,000 people have been here longer” – says the assessor Cristina Tajani – an amazing success for the entire city.
If you’re planning to visit Milan in spring be sure to don’t miss the events of the next Design Week.