Cloud computing for doctors’ offices and small private clinics: that is what the Italian company Skeddoc offers to all health professionals practising within their own private office, with or without partners, or in small facilities. Skeddoc is a software-as-a-service platform providing a range of management services, from reservations to medical records. Customers pay an annual or quarterly fee that gives them access, through the website skeddoc.com, to an electronic scheduler connected to a booking system; the management software allows the scheduling of appointments form any device, thanks to its multi-device, multi-user and multi-calendar synch feature, and to create a calendar with all the patients’ data, including diagnosis and health records, completely substituting paper files. Skeddoc doesn’t necessarily eliminate secretaries from the office, but it surely simplifies their job, giving them all the tools needed for appointment and waiting list management and for administrative purposes.
Skeddoc provides patients too with a variety of services (for free), like the online booking. “We’ve entered a market segment that hadn’t been tapped yet”, says Ceo Massimo Martini. “Health professionals working in the private sector until now could not take advantage of a compelling offer of IT services for the health industry, combining quality, ease of use and accessible costs. We made that happen, thanks to a team of hi-tech engineers – and it’s an all round Italian IT solution”.
Skeddoc offers something rather different from the alternatives on the market to book doctor visits via the Internet, points out Martini: “Most of the other services are like ‘phone books’ or systems that allow only email requests, while Skeddoc interacts in real time and integrates in a single platform all the necessary functions to manage a clinic or a doctor’s office in a modern way”.
Skeddoc is still a start-up, but it has already worked with more than a dozen of doctor offices and clinics, including Duam in Milan, and the platform has managed over 1,000 appointments. The company recently launched a marketing push signing deals with local players like FarmaPuglia for the distribution of its services and is setting up a network of agents. “E-health is an extremely fertile ground because the whole industry is still behind the technology revolution, especially in the private sector”, says Martini. “We are counting on affiliating a few thousand doctors by the end of 2014 and becoming the de facto standard for non-institutional private medical booking systems”.