As social media multiply and become more expensive to manage, the need for quality yet low-cost content grows. The Italian start-up SmallFish provides companies with a scalable and sustainable branded video production system, allowing a year-long video feed for the customer’s social media. The company operates internationally bringing to the world market its all Italian features: above all, its creativity and its typically Italian ability to obtain great results with very few means.
“Video is the only content type that is still growing cross-social, scoring up to +300% organic reach more than images, links and text messages. Watching a video is the most common online activity performed by people of all ages. But the main issue when it comes to video-based editorial plans is high production costs. Moreover, the average life cycle of a piece of content is shrinking each day due to user generated over-publishing”, point out SmallFish co-founders Pietro Gorgazzini and Marco Corradino. “Our solution? We allow companies to activate vertical communities of selected creators to produce high quality branded videos, anywhere in the world, for a flat price well below the market average. It’s scalable, sustainable and extremely viral”.
SmallFish offers companies three innovative products: tailor-made web and TV series, year-long social media video plans and a custom media platform allowing companies to become video publishers. “This means a market shift: from paid media we encourage companies to invest in their own media”, say Gorgazzini and Corradino.
By aggregating a targeted audience with original branded videos on companies own platforms on a regular basis, companies reach users whenever they want with whatever message they want, with no intermediaries and extra costs.
The innovative proposal of Smallfish has already been widely recognized. Besides its rich customer portfolio, the Italian company was also selected among the 15 most promising Italian tech startups during the recent VentureOutItaly event, the NY Market Accelerator program for Italian tech startups, hosted by The Italian Business & Investment Initiative (IB&II). IB&II, established in 2010 by Fernando Napolitano, a 20 year veteran of Booz Allen Hamilton, is intended to mobilize Italian leaders in business and the government to re-launch the Italian economy through vital investments in industries with a high growth potential, such as the high-tech sector.