Wherever in the world you go you can see the brand of Made in Italy: the shops and the street advertising in the central streets of the biggest world’s cities promote and admire the Italian refined taste.
They say, fashion is the queen. If it is, the kind is with no doubt the food! Stefano Versace, an Italian entrepreneur that has actually based his business on the world’s passion for the Italian culture and food. Despite the name, he has nothing to do with the famous stylist, but definitely knows everything about the real Italian gelato. In 4 years Stefano has opened 21 gelato bars in Florida, their number is going to reach 30 italian gelato shops until the end of this year. Gelateria Versace, traditional places serving real Italian gelato are opening in Pennsylvania, Georgia, New Jersey and Virginia.
Real Italian gelato has nothing to do with ice-cream
And what is the key to success?
“Our unique selling proposition is the pure Italian taste which guarantees the highest quality.” – Says Stefano Versace – “Italian gelato remains actually the only food strongly associated to Italy as pizza and coffee are perceived as international products in America. Besides, “gelato” is not at all the translation for “ice-cream”. It’s a totally different product with a different recipe and ingredients. Ice-cream contains 50% of air and 30% of cream and butter while the real Italian gelato has just 10% of air inside which makes it much more creamy and intense. The fat part never exceeds 7%, so the Italian gelato is much lighter than ice-cream. It’s useless to add that the traditional Italian dessert is cooked with only fresh and natural ingredients and should be never frozen more than 12 degrees below zero.
The growing interest towards Italian gelato in the USA
The USA market of frozen desserts has grown only by 0,5% in 5 years. In its turn, the market of Italian gelato has shown a growth of 93% in the same period. It means that more Americans realize the difference and appreciate the pure Italian taste every year.
Thanks to his passion, faithfulness to the Italian traditions and the usage of fresh ingredients of the highest quality Stefano Versace and his business won the Gelato World Tour 2014 in Austin (Texax) and Gelateria Versace officially gained the title of the best Italian gelato in the USA.