What is the Voice of Business? It is the first English-language web channel from Italy and Europe to host contributions by thought leaders that offer insights, numbers, and news about the social and economic scenario from the old continent, while providing investment opportunities for international operators.
The Voice of Business is aimed principally at the US business community, and portrays the Italian and European economies through data, insights and vision, straight from the source. This way, the Voice of Business will become a window of opportunity, where US business community will learn by first-hand information about the social and economical reality, the complexity, and the substantial possibilities of investment in the old continent.
Fernando Napolitano explains: ‘Italy is the only major economy in the world that does not have an English-language instrument to talk about itself. Other people tell the world who we are with no guidance from us. The result is that we are perceived to be a much riskier country than we actually are. The time has come to provide our international observers and partners with the data they need to gain a detailed understanding of the features of economies such as those of Italy and Europe, which are diversified and resilient, yet complex’.
THE VOICE OF EXPERIENCE
The Voice of Business is a communication tool with content created by the thought leaders themselves. These leaders are Top management, CEOs, NGO heads, Presidents, Rectors, etc. On the one hand, Italians and Europeans share their experience of business, while on the other hand American leaders talk about their successful stories investing in Italy and Europe.
In the initial phase, a written contribution will be published every 3 days, followed by the uploading of videos. There are over 50 contributions ready to publish from thought and business leaders. And by the end of June 2019, this figure will reach 100 during the course of 2019. Mr Napolitano continues: ‘The aim is to make the Italian business world more communicative and better listened to, with a greater presence in the USA and with greater continuity’.